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[Eggshell Creative] 品牌成功第一步: 就是認清品牌的CSFs (Critical Successful Factor)。B2B客戶的CSFs跟B2C客戶的,很可能是全然不一樣。例如提供空氣霧化消毒服務給B2B客戶來說,可以藉此增加他們的市場價值。所以在此,證書及貼紙的設計能否清楚展示吸睛的內容,便成為這品牌的CSFs。

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