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[Eggshell Communications] Maslow的需求金字塔,當人已經滿足了心理、安全、社會、尊重這些需要之後,最高層次是希望會到達自我價值的實現(self actualisation) ~ 品牌成功的critical factor,往往是如何讓你的品牌與更深層次的價值觀成功聯繫~

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