ATL and BTL are acronyms for common marketing terms called Above The Line Marketing and Below The Line Marketing. These important terms may sometimes even define how a marketing agency or company works. But what are the key differences between the two, and which does Eggshell Group learn towards? #Blog
2021-07-09
ATL and BTL are acronyms for common marketing terms called Above The Line Marketing and Below The Line Marketing.
ATL and BTL are acronyms for common marketing terms called Above The Line Marketing and Below The Line Marketing. These important terms may sometimes even define how a marketing agency or company works. But what are the key differences between the two, and which does Eggshell Group learn towards? Related Posts
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