Originally named Good Life, the brand’s products have been available in supermarkets for more than two decades. Despite being one of the leading brands in the disposable tableware market, the brand awareness is low and people recognise it as a cheap brand. We position it as party utensils and add in a touch of positivity. The products are not simply functional, but bring smile to customers’ face. Primary colors are used in the packaging, the logo and even the truck, creating a neat and differentiable design. The low cost is maintained while the design is brand new, not only customers continue to purchase, sales have risen since the makeover.