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[Eggshell Creative] “People trust those who understand them, and they trust brands that understand them too.” Branding as an essential part of our 21st century lives does not come easy, and definitely not for free. Donald Miller’s book, “Building a Story Brand: Clarify Your Message So Customers Will Listen” is able to tell you exactly what ingredients you are missing from that ideal brand dish you’re working on.

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[Eggshell Creative] In the 22nd century in Hong Kong, what values a brand is not just the functionality of the products but the notions of kindness.

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2022-04-02

[Eggshell Communications] Maslow的需求金字塔,當人已經滿足了心理、安全、社會、尊重這些需要之後,最高層次是希望會到達自我價值的實現

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[Eggshell Creative] 在創作行業,工作代表的絕對不只是工作

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[Eggshell’scool] 唔同嘅時代就會有唔同嘅營銷文化,而教育同分享就係一種文化嘅傳承~

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