Imsure is one of the first insurance comparison platforms in Hong Kong. Our target users are those who are self-driven in doing research on their insurance plans. The name comes from insurance and “I’m sure”, hoping to bring autonomy to consumers in decision-making. As one of the pioneers of the market, we start everything from scratch, including the name, logo, slogan etc., establishing a communication between the brand and its audience. The app was a success, attracting a large number of downloads at its launch. Not only we used influencers to promote online, we also receive traditional and online media exposure.