As a new tissue brand in Hong Kong, Pulpage strives to become the market leader in bamboo pulp tissue. We aim to highlight the brand concept of Pulpage: simplicity. First, we revolutionize the initial impression of tissue brands — from an everyday necessity to a stylish product. We had a makeover on the package by adding catchy quotes and simplifying the design. The brand received Outstanding Packaging Award of HKSDA 2019 and Merit Award of DFA 2019. Second, we emphasize on the origin of the product. Tissue made with bamboo pulp is eco-friendly and non-toxic, which attracts consumers who enjoy a healthy lifestyle.