Youth Motion

The whole branding project is experiential, aiming to incorporate self-experience into traditional cruise traveling. Transforming the brand from a traditional travel agency to a platform of air tickets, cruises and hotels comparison, Youth Motion is one of the first ones to do so in Hong Kong. Sensory aspects are added in the project as we use night view of cruises instead of day view in our campaign. We attracted young people by presenting the chill and energetic character of cruise traveling. We recreated the logo with hand-written characters by its founder, offering a new feeling yet keeping the tradition at the same time. Name cards are also recreated in the form of a luggage tag, adding more sentiments of traveling.

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